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medical case study
The task for me and the team was to launch the brand from scratch.
Since we need to develop brands independent of 3rd party companies, we needed to find a solution that combines POS, a customizable mobile app and a website.
After that, they began to develop social networks. Prepared our target audience. That is, advertising on social networks was launched 2 weeks before the opening of the restaurant. Immediately after the opening, other marketing channels for attracting customers were connected.
Every month of work, we did ABC analysis, researched sales, developed combos (deals) and promo based on this, added new items and removed those that sold poorly.
Proper work on increasing the frequency of ordering, retention and attracting new customers, as well as product quality and fast delivery, allowed the business to grow rapidly. Every month we saw an increase in revenue, and the owner attracted investments and decided to open another pizza shop within 6 months after the launch of the first one.
Since we need to develop brands independent of 3rd party companies, we needed to find a solution that combines POS, a customizable mobile app and a website.
After that, they began to develop social networks. Prepared our target audience. That is, advertising on social networks was launched 2 weeks before the opening of the restaurant. Immediately after the opening, other marketing channels for attracting customers were connected.
Every month of work, we did ABC analysis, researched sales, developed combos (deals) and promo based on this, added new items and removed those that sold poorly.
Proper work on increasing the frequency of ordering, retention and attracting new customers, as well as product quality and fast delivery, allowed the business to grow rapidly. Every month we saw an increase in revenue, and the owner attracted investments and decided to open another pizza shop within 6 months after the launch of the first one.
The task for me and the team was to launch the brand from scratch.
Since we need to develop brands independent of 3rd party companies, we needed to find a solution that combines POS, a customizable mobile app and a website.
After that, they began to develop social networks. Prepared our target audience. That is, advertising on social networks was launched 2 weeks before the opening of the restaurant. Immediately after the opening, other marketing channels for attracting customers were connected.
Every month of work, we did ABC analysis, researched sales, developed combos (deals) and promo based on this, added new items and removed those that sold poorly.
Proper work on increasing the frequency of ordering, retention and attracting new customers, as well as product quality and fast delivery, allowed the business to grow rapidly. Every month we saw an increase in revenue, and the owner attracted investments and decided to open another pizza shop within 6 months after the launch of the first one.
The conclusion is the same as in other cases - only complex works give the result - promotions, mailing lists, paid ads, local bloggers, search engine marketing, etc. Nothing works separately. This is important to understand!
Since we need to develop brands independent of 3rd party companies, we needed to find a solution that combines POS, a customizable mobile app and a website.
After that, they began to develop social networks. Prepared our target audience. That is, advertising on social networks was launched 2 weeks before the opening of the restaurant. Immediately after the opening, other marketing channels for attracting customers were connected.
Every month of work, we did ABC analysis, researched sales, developed combos (deals) and promo based on this, added new items and removed those that sold poorly.
Proper work on increasing the frequency of ordering, retention and attracting new customers, as well as product quality and fast delivery, allowed the business to grow rapidly. Every month we saw an increase in revenue, and the owner attracted investments and decided to open another pizza shop within 6 months after the launch of the first one.
The conclusion is the same as in other cases - only complex works give the result - promotions, mailing lists, paid ads, local bloggers, search engine marketing, etc. Nothing works separately. This is important to understand!
